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Social Media Marketing
The ultimate guide to creating, executing, and measuring a successful social media marketing plan
You can attend FREE with STAR12 membership - Get more info.
Program Description:
Social Media Has Taken the World by Storm. Will You Get Left in the Dust?
You don’t have to go far to know that social media is the buzzword du jour. In fact, it’s being
hailed as the one-stop resource for making your marketing dreams come true. Sure — if you
can slog through all the “expert articles,” researching blogs and meeting with expensive
consultants, or even attending “one-hour training sessions” from a variety of vendors. Who
has time for that?
The truth is, you know how powerful and effective social media can be — you don’t need the
nightly news or a best-selling book to embrace its potential. You need answers to your
questions. You need a little less stress and a lot more ideas. That’s where this workshop
comes in.
Get Strategies for Planning, Executing & Measuring
Social Media Marketing
If you think about social media and your head swims, you aren’t alone.
Coming up with an effective way to incorporate social media into your
organization’s success can be overwhelming. This workshop takes you
through the ins and outs of social media marketing.
When Customers Can Literally Turn You On and Off — You Can’t Take Chances
In this high-tech marketing era, you have to go where your customers
are. This workshop takes the hard work off your hands with cutting-edge
ideas and real-world solutions. You’ll learn the right way to get your
campaign up and running — without going through expensive, timeconsuming
trial and error. Enroll today and get the information you need
to put social media to work for you.
Take the Guesswork Out of
Social Media Marketing ...
There are hundreds of ways businesses use social media to
enhance their business success.
- One small-business owner uses Twitter to announce his
flavor of the day.
- A food vendor uses Twitter to tell his ‘followers’ where they
can find him each day.
- Restaurants, retail shops, and clubs use Facebook to offer
specials and discounts to their ‘fans.’
- Sales professionals use LinkedIn to generate new,
highly qualified leads.
In short, customers search Web pages, user groups, online communities,
and blogs for information on the products and services they want and need — YOUR products and services.
Organizations large and small, local and global, not-for-profit and for profit
are using social media to promote their products ... boost revenue ...
generate leads ... enhance customer service ... increase loyalty ... and
much more.
When it comes to social media marketing ... the world is your oyster. The
question is what can social media marketing do for you? We’ll show you
here.
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Cancellation Details:
If circumstances arise that require you to cancel your enrollment, see cancellation details below.
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 STAR12 Gives You Unlimited Access to Live Seminars & Webinars for a Full Year!
STAR12 is the premier training resource professionals go to for the answers they need. STAR12 offers the only complete learning center that combines unlimited, free access to live one- and two-day seminars, webinars, and online training.
When you register for the STAR12 All-Access Training Pass, you’ll get this event — and every event after this — for FREE!* And the best part is, you can get everything the STAR12 pass includes for only $299. Learn more
*You’ll have the option of registering for STAR12 during checkout.
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Don’t get bogged down in the social
media frenzy
This powerhouse marketing platform can supercharge
your results quickly and easily — if you know how. That’s
why you don’t want to miss this groundbreaking event. It’s
chock-full of incredible tips, strategies, and ideas for
getting your organization on the fast path of social media
marketing success.
You’ll learn:
- The 5-step process for creating a social media plan
- What social media tools are working best — and which
ones leave you wanting more
- How to measure your marketing success (hint — you can’t
measure it all)
- Examples of dos and don’ts from top organizations
- Easy tips for going viral and building awareness
- Who you should AND shouldn’t have on your social
media marketing team
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Social Media Platforms: An Overview
- Understanding what social media can AND can’t do for marketing
- Social Media Platforms: A Review of What They Do: (Facebook, Twitter, Blogs, Social communities, MySpace, LinkedIn, Digg, Ning, Howcast, YouTube, Discussion Boards, & Forums)
Social Media Strategy 101
- Research and listen — find out what people are already saying about
your organization and learn what they want
- How to define your social media goals — 9 considerations
- Resources for running social media — how to find the right people
- Define your platform — what’s best for your organization
Implementing Your Plan
- Quick tricks for getting your name out there — fast!
- How often you should update your strategy
- How to launch your plan — why starting small is essential
- Checklist Ready — do you have everything you need to launch a
Facebook page ... a blog ... and more?
- Tips on going viral and why it’s essential for your success
- How to get your users engaged in your strategy
Lessons From the Real World
- Examples of companies using Facebook with success
- When Twitter will and won’t work
- Blogs that keep customers coming back for more
- See how LinkedIn is making moves in social media marketing
- See how to create a social community from organizations that make
it work
- Examples of the good, the bad, and the ugly
- Social media trends — what’s on the horizon
Measure, Measure, Measure Your Success
- Step 1: defining what you want from social media and why it’s
important
- Understanding what you can AND can’t measure
- Four questions you should ask after you launch a ‘campaign’
- How long you should wait before measuring results
- Four things you should be evaluating
- Measurement tools you can use to evaluate your success (even
FREE ones)
Legal Considerations
- Damage control — how to handle damaging content posted about
your organization
- What your ‘rules’ must include when customers post to your blogs,
on your site, and more
- Policies and procedures your organization should implement
internally
- How you can be held legally liable for content posted on your
organization’s social media sites
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"Just what the doctor ordered! Super energy!"
Janet Riessman
Communication Director
"I left with a TON of GREAT INFORMATION! Thank you!"
Jody Ehm
Marketing Manager
"Great ideas to bring back to our company — AWESOME!"
S. Keenan
Marketing Coordinator
"It was jam-packed — great information"
S. Laubacker
Regional Sales Manager
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Cancellation Details: If circumstances arise that require you to cancel your enrollment in Social Media Marketing, you may substitute another person in your place or receive a credit memo for a future seminar of equal value. Or, you may receive a refund, minus a $10 enrollment processing charge, provided you notify us at least five days before the training. At that time, any additional online training materials included in your registration will be deactivated.
Additionally, if your enrollment included a STAR12 membership, it will also be cancelled at that time. Once you attend Social Media Marketing, or any other seminar through your STAR12 membership, no refunds will be granted.
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Continuing education credits may be recognized by your professional board. Contact your own board to find what’s required.
If you have any specific questions concerning our CEU/CPE programs, please e-mail our CEU/CPE representative. |
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Interested in
bringing
this
training on-site?
We can customize this program to address your organization’s unique needs and bring it to you ... when and where it’s most convenient for you.
Get More Info >>
or call us at 1-800-344-4613 |
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100% Guarantee:
At National Seminars Group, our #1 goal is to give you the tools you need to succeed. That’s why every seminar, conference and training resource we offer is 100% guaranteed. Every time. |
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