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Track A:
Modern Marketing Trends
Session 1:
E-marketing: The Latest Trends
Nothing is evolving faster in marketing than e-mail.
This dynamic session examines the latest trends in
e-marketing from getting into the in-box to getting
your mail opened to what your e-mails MUST include.
Jam-packed with the most up-to-date information,
you’ll discover the best practices for optimizing your
e-mail campaigns for record-breaking results — in a
marketing world that keeps evolving.
Session 2:
Demographics: Understanding Consumer:
Behavior Special B2B Session
“Know your audience” is by far THE rule successful
marketing follows. But when your customer is a
business, you’re playing a whole new ballgame. This
exclusive session looks at B2B customer behavior.
You’ll learn breakthrough ideas for targeting your
customers ... ways to get them to buy and secrets
that will get you noticed.
Session 3:
Customer Acquisition and Retention: 10 Tips
Guaranteed to Make It Easy
Getting new and keeping old customers is harder
than ever — people have so many choices when it
comes to products and services. But if you don’t
balance acquisition and retention, you could be
throwing your hard-earned revenue out the window.
This all-new session explores where you should focus
your efforts and why. You’ll also get tips you can use
right away to jump-start customer acquisition and
retention.
Session 4:
Branding and the Customer Experience
In a brand-heavy marketing world, nothing is more
important than the experience your brand sets up for
your customers. In this breakthrough session, you’ll
learn from the best of the best in branding — from
identity to image. You’ll discover tips for pumping up
your brand — quickly and easily.
TRACK B:
Creative Marketing Tune-Up
Session 1:
Creative Tricks for Marketers in a Pinch
Got a project that needed to be done yesterday? Got
a campaign headed for a nose dive? This fast and
furious session is chock-full of ideas for pulling you
out of a pinch. From design tips to copywriting to
testing strategies, you’ll leave with tips, tricks, and
techniques for fixing up any campaign — without
wasting precious time.
Session 2:
Killer Marketing Strategies From the Real World
Want killer marketing strategies that are proven to
work? This session looks at examples of incredibly
successful campaigns from industry leaders. You’ll
walk away with tons of new ideas from the best of the
best — including your peers. Take a sneak peek into
some of the best campaigns in marketing today.
Session 3:
Design Trends for Today: Do Your Customers
Like What They See?
If you’re looking for fresh ideas to spruce up your
campaigns, look no further. This eye-opening
session explores vital dos and don’ts of great
design for print and e-media. You’ll explore hot
trends that are making waves and ones that are
just falling flat. You’ll look at real-world examples
and get ideas from true design experts.
Session 4:
FRESH Copy: Words That Guarantee a
Reaction (and Words Customers Ignore)
Learn how to add a little magic to your copy
without all the effort. This dynamic session covers
the latest trends in copywriting — from buzz words
that grab your reader’s attention to words that are
just dead weight. If you want to add power and
polish to your marketing campaigns, you want to
attend this session.
Closing Session:
Unbreakable Rules of Marketing — and
When to Break Them (No Matter Whom Your
Audience Is!)
In an industry that seems to change at the drop
of a hat, it’s hard to know which rules you should
follow and which you should break. Find out what
top marketing gurus say about these unbreakable
rules and why you should forge full steam ahead.
You’ll learn about pricing ...
freebies ... subject lines ...
and more.
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