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Marketing 101
A one-day training course covering everything you need to know about marketing in today’s constantly changing climate
You can attend FREE with STAR12 membership - Get more info.
Program Description:
The world of marketing is changing fast – learn the
most up-to-date strategies to maximize your efforts!
As a marketer, you face new challenges and opportunities every day. Thanks to
changes in technologies, the old ways of marketing have become just that, old and
outdated. You need to tailor your efforts for maximum impact, to reach today’s
attention span-challenged audience and drive your point home in no time flat.
It can be a real challenge, and it’s not one that you can afford to overlook. If you
want to get the absolute best results possible out of all of your marketing efforts,
then you can’t afford to miss Marketing 101.
Master the fundamentals of marketing and watch your results
soar!
If you don’t have a marketing degree (or even if you do), figuring out how to
design and implement an effective marketing strategy is not an easy task. You
have to find out the best way to improve your organization’s visibility, improve
your brand, and build relationships with your customers. It’s a lot of work, and it’s
a constantly changing and evolving field.
Sign up for Marketing 101 and you’ll learn how to:
- Develop an effective marketing plan
- Position your organization for maximum impact
- Use advertising and public relations to generate interest
- And more!
Build a relationship with your customers – Marketing 101 will
show you how!
Marketing is about a lot more than just advertising and public relations. At its root,
it’s about building a relationship with customers and potential customers. It’s
listening to what clients are asking for, rather than telling them what they should
want. It’s creating a brand that speaks to people and sticks in their minds. It’s both
an art and a science.
You can’t afford to wing it when it comes to marketing your organization. Sign up
for Marketing 101 and learn how to promote your organization the most efficient
way possible. Don’t wait, it’s simply too important. Sign up now!
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Cancellation Details:
If circumstances arise that require you to cancel your enrollment, see cancellation details below.
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 STAR12 Gives You Unlimited Access to Live Seminars & Webinars for a Full Year!
STAR12 is the premier training resource professionals go to for the answers they need. STAR12 offers the only complete learning center that combines unlimited, free access to live one- and two-day seminars, webinars, and online training.
When you register for the STAR12 All-Access Training Pass, you’ll get this event — and every event after this — for FREE!* And the best part is, you can get everything the STAR12 pass includes for only $299. Learn more
*You’ll have the option of registering for STAR12 during checkout.
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- Design an effective marketing program – You’ll learn how to
create a great marketing plan from scratch, one that will boost
your organization’s visibility and lead to continued growth.
- Avoid common marketing mistakes – Every marketer, regardless
of experience, occasionally falls victim to mistakes and bad
decisions. Marketing 101 will help you identify and avoid some of
the most common marketing mistakes.
- Connect with your customers – The ultimate goal of any
marketing plan is to connect with customers. This training will
teach you the most effective way to grab their attention and
influence their decisions.
- Leverage advertising and public relations – Advertising and PR
are the cornerstones of most marketing campaigns. This seminar
will show you how to maximize their impact.
- Research and plan your campaign for great results – You’ll learn
the fundamentals of researching your customers, competitors, and
industry, and then plan accordingly to get great results.
- Promote your organization in the best way possible – The skills
you learn in Marketing 101 will convince your customers and
potential customers that your product or service is the only logical
choice.
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The Basics of Marketing
- What is marketing?
- The impact of perceptions and attitudes on
marketing
- Market segmentation
- Creating an effective marketing plan
Marketing Research
- The 5-step marketing research process
- Primary or secondary? The different types of data
and how to use each
- Basic survey design
- Market segmentation
The 4 Ps: Product, Price, Place, Promotion
Product Positioning
- The 4 targeting strategies – undifferentiated,
concentrated, differentiated, and customized
- Head-to-head positioning
- Differentiated positioning
- Perception mapping
Pricing Fundamentals
- Setting the price – what to consider
- Identifying objectives and constraints
- Estimating demand and revenue
- Pricing in competitive markets
Placement and Marketing Channels
- Channel members: producer, distributor, agent,
wholesaler, dealer, and retailer
- The function of a marketing channel
- Channel conflicts – potential roadblocks
- How to choose the best channel for your needs
Promotional Strategy
- The promotional mix: advertising, selling, public
relations, and sales promotions
- Creating a consistent message
- Setting promotion objectives
- Consumer responses – determining what is and
isn’t working
Other Marketing Considerations
Retailing
- Types of retailing
- Retail strategy
- Retail pricing
Branding
- What is a brand?
- Building a brand with real value
- Brand development strategies
Advertising
- Types of advertising – the benefits and
drawbacks of each
- How to develop an advertising program
- Media planning – the basics
- Determining which channel to use
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"The trainer was
full of energy and
made the subject
matter exciting."
J. Bershinsky
"I enjoyed my day!
Thanks for all the info!"
T. Lee
"This was my first
seminar and I thought it
was very beneficial. I
learned a lot!"
D. Wilson
"The training was excellent and
I’m hoping to use this with my
employment."
L. Noble
"Informative and very down to
earth. I wish the sessions were
longer!"
S. Breitenbach
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Cancellation Details: If circumstances arise that require you to cancel your enrollment in Marketing 101, you may substitute another person in your place or receive a credit memo for a future seminar of equal value. Or, you may receive a refund, minus a $10 enrollment processing charge, provided you notify us at least five days before the training. At that time, any additional online training materials included in your registration will be deactivated.
Additionally, if your enrollment included a STAR12 membership, it will also be cancelled at that time. Once you attend Marketing 101, or any other seminar through your STAR12 membership, no refunds will be granted.
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Continuing education credits may be recognized by your professional board. Contact your own board to find what’s required.
If you have any specific questions concerning our CEU/CPE programs, please e-mail our CEU/CPE representative. |
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Interested in
bringing
this
training on-site?
We can customize this program to address your organization’s unique needs and bring it to you ... when and where it’s most convenient for you.
Get More Info >>
or call us at 1-800-344-4613 |
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100% Guarantee:
At National Seminars Group, our #1 goal is to give you the tools you need to succeed. That’s why every seminar, conference and training resource we offer is 100% guaranteed. Every time. |
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