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Opening Session: Join us as we
explore the latest
marketing trends
and take a look at
those predicted to
be significant
within the next few
years. Find out what
you should be doing
now to position your
organization for
marketing success in
the near future!
Session One:
Creative Marketing Toolbox
Session 1A: Killer Marketing Strategies:
Lessons From the Real World
Borrowing killer marketing ideas from the
best of the best is what this session is all
about! You’ll look at the most successful
marketing campaigns of all time and find
out what made them work. You’ll walk
away with a wealth of up-to-the-minute
strategies and bold new ideas proven to
work for any organization.
Session 1B: Beyond Ordinary: Copy
Tricks Guaranteed to Wow ’Em!
Learn how to add some zing to your
copy – without the extra effort! This
dynamic session covers the latest trends
in copywriting – from buzzwords that
grab your reader’s attention to words
that’ll kill your message in an instant.
If you want to add power and polish to
your marketing campaigns, you want to
attend this session.
Session 1C: No Spam, Ma’am!
Inspired Ideas for E-mail Marketing
Success
This dynamic session examines the
latest trends in e-marketing, from getting
into the in-box to getting your mail
opened to what your e-mails MUST
include (and what they shouldn’t).
Jam-packed with the most up-to-date
information, you’ll discover the best
practices for optimizing your e-mail
campaigns for record-breaking results –
in a marketing world that keeps evolving.
Session 1D: The XYZs of Keeping Your
Web Marketing on Target
Lost in a sea of bells and whistles? You
might be surprised! This session shows
you how to keep your Web marketing on
target by developing an online message
with your potential customers or clients
firmly in mind. You’ll discover a variety
of imaginative ways to combine fun with
functionality for a site that stands out
from the crowd while still driving your
message home.
Session Two:
Social Media 101
Session 2A: What Can Social Media Do for You?
9 Considerations
In this high-tech marketing era, social media is the buzzword
du jour. It’s being hailed as the one-stop resource for
making your marketing dreams come true. But is it? This
eye-opening session uncovers exactly what social media
does and doesn’t do. From building a brand to customer
interaction to capturing leads, you’ll learn about it here.
Session 2B: All ‘A Twitter’? Finding a Platform
That Works for You
Facebook. Twitter. MySpace. Blogging. LinkedIn. Chances
are you’ve heard of them all. If you’ve wondered exactly
which social media platform would work best for you,
you’re in luck. This session takes the guesswork out of
social media platforms and puts the answers in your hands.
You’ll find out exactly what makes these sites work so you
can make the best decision for your organization.
Session 2C: Best of the Best Awards: Tips From
Winning Organizations
If you’ve ever ventured into the social media galaxy, you’ve
probably seen some sites that had you looking twice (and
not always in a good way). This exciting session explores
the best uses of social media by leading organizations. This
idea-generating session gives you a firsthand look at how
they make it work for their organizations and how you can
too.
Session 2D: How-to’s for Measuring Your Success
The only way to know if your social media strategy is
working is to measure its success. Talk about easier said
than done. If you’re wondering how to measure the success
of a blog or Facebook page, you aren’t alone. This session
gives you the strategies you need to measure your success.
Closing Session:
Even in an industry that’s gone high-tech
and is changing before our eyes, there are still
time-tested marketing strategies that guarantee
exceptional results when applied correctly. Find
out what the most highly successful marketing
gurus decree about POSITIONING your offer, LEAD
GENERATION, pricing strategies, freebies,
attention-getters, and much more.
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