What are your Facebook goals? Sell … inform … create loyalty … enlist advocates? Whatever they are, we’ll help you succeed! You’ll learn:

• The key to developing an effective – and comprehensive – Facebook strategy
• How to build a high-quality fan base … and keep it growing!
• Which resources you need to launch and maintain a successful Facebook presence
• The top 5 mistakes made in Facebook marketing – and how to avoid them
• Ways to foster engagement and build relationships with fans
• Secrets to keep them coming back with content that’s fun and informative
• Powerful tools for measuring your Facebook success

Facebook 101: Getting Started

• Understanding the difference between personal and organizational pages
• The importance of authenticity in Web 2.0 communities
• Creating a Facebook ‘team’ – and making sure everybody in your organization’s on the same page
• Mobile phone use: the fastest-growing (and most active!) segment of Facebook – and how you can make it work for you
• Lessons of what NOT to do: hilarious – and embarrassing – examples of how companies can get it completely wrong

Building Your Page to Support Your Goals

• Basic goal setting – What do you want your page to accomplish? How will you measure success?
• Setting up your page and making sure it’s a cohesive extension of your message
• Understanding tabs – what they are, and which you’ll want
• Making sure everyone’s on the same page – creating editorial guidelines
• Promote your page – integrating Facebook into the rest of your marketing efforts

Attracting Fans: Putting the Social in Social Network

• Understanding your target audience, what they’re looking for in a Facebook presence, and how to find them
• Don’t forget to invite your friends – immediate and ongoing strategies for attracting attention and fans
• Setting the stage – making sure your earliest interactions send the right message
• How to keep your wall open and the RIGHT way to post questions/comments to spark conversations
• Understanding and using Facebook Connect
• Fostering advocacy – empowering your biggest fans to help you grow your Facebook presence
• Build and reward your following with Facebook-specific promotions or coupons
• Respond, respond, respond – building loyalty and enthusiasm through frequent engagement

Content Is King: Keeping Your Fans Engaged

• The importance of an editorial calendar – and how to create one
• Using the 80/20 rule to keep people entertained and informed
• Frequency matters – how to decide on a posting schedule that works for you
• Top tips for breaking into Top News
• Harnessing the power of multimedia - increasing engagement with photos and videos
• Everyone loves their own opinion – the value of adding polls, surveys, and questions
• The value of user-generated content – and how to encourage it
• Great ideas to help you keep your content fresh and engaging
• How to increase engagement and have a little fun using Facebook Apps

Moderation and Customer Service

• Setting up moderation guidelines for your entire team
• How to handle spam, trolls, and other online horrors
• When you can handle an issue on Facebook – and how to tactfully redirect the conversation if you can’t
• Using Google Alerts and other tools to help you monitor conversations
• How to maintain a friendly ‘tone’ in text-only interactions
• Time passes faster online – the importance of a QUICK response

Knowledge Is Power: Measuring Your Success

• Understanding what you can and can’t measure
• How-tos for measuring success – both qualitatively and quantitatively
• Facebook Insights – how to analyze your data so that you understand which content is most effective in creating interaction
• 3rd-party tools that can help you integrate Facebook with the rest of your online strategy
• A list of great resources you can use to make sure you’re staying up-to-date

Plus a Special Section on Using Facebook Advertising

• Integrating Facebook ads into your current online marketing strategy
• How to use and create campaigns using the Facebook Ads tool
• Getting the message to the right people: understanding the parameters of Facebook targeting
• Top reasons most Facebook ads are rejected – and making sure yours aren’t
• Understanding and reading Facebook campaign reports

"The trainer was very knowledgeable and provided great real-world examples."
— A. Annesi

"This was an AWESOME day!"
— R. Hamilton

"I loved the interaction, the experiences shared, the knowledge gained, and the networking."
— P. Melton

"This is my second seminar with National Seminars. I have once again benefited tremendously."
— J. Rudolph

"Very informative. Explained in a manner that was easy to understand … I would recommend this seminar to everyone."
— P. Ketterman