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Day One Conference Sessions
Opening Session:
Making Sense of It All — The Ever-Changing Rules of Online Advertising and Marketing
The fluid nature of online marketing makes it both exciting and infuriating for today’s marketing professional. This session is the perfect beginning to a high-impact day of learning. Our expert trainers lead a high-energy discussion about the current state of online marketing ... the fundamentals of successful online marketing that many companies overlook ... and an overview of e-mail, blogs, banner ads, organic and paid searches and affiliate programs.
Track A: E-Marketing Essentials
Session 1A:
Essentials of E-Mail and Permission Marketing: Vital Do’s
and Don’ts
At this session, you’ll learn how to legally ask for your customer’s permission to contact them ... get thru SPAM filters, barracuda walls and other barriers ... avoid common e-mail marketing mistakes ... and build privacy standards that will alleviate customer complaints and fears.
Session 2A:
Driving Traffic to Your Web Site: An Introduction to Search
Engine Marketing
Cutting through the arcane and complex terminology, jargon, and “rules” of search engines can be daunting for any marketing professional. After attending this plain-English session, you’ll feel the fog lifting and realize search engine marketing isn’t nearly as complicated as you thought.
Session 3A:
Working With Outside Vendors: What You Need to Know
This session provides invaluable insight into what services outside vendors can provide ... how to assess a vendor’s capabilities ... and even what kind of rates you can expect to pay. Vendors are supposed to make your life easier — and with the strategies you’ll learn here —they will!
Session 4A:
Understanding Your Customer’s Online Experience
If it’s your job to figure out why the 4,000 daily hits your site receives don’t translate into X-number of sales, this is the session for you. You’ll learn techniques for increasing your communication and interaction with each customer and gather accurate and reliable information on every person that visits your site.
Track B: E-Marketing Strategies
Session 1B:
Effective Copywriting for Online Marketers
Experts agree that copy is king in an online world! The words you use aren’t just important to your customers, they’re absolutely critical to ensuring search engines put your pages on top of every customer search. Designed for writers and non-writers alike, this session is a “must-attend” for anyone faced with the challenge of writing copy.
Session 2B:
How to Build Your E-Mail Database With Quality Leads
During this session, discover proven techniques top e-mail marketers use — both online and offline — to build their databases. You’ll learn the secrets to viral marketing, what it is and how it works. And, you’ll learn how to start your relationship with your e-mail customers off on the right foot.
Session 3B:
Conversion Strategies: Turning Web Visitors Into Web Customers
This fun and interactive session will give even the most frustrated Web marketer an inside look at what customers want when they visit any site. You’ll learn simple techniques to get them to buy ... mistake-proof navigation rules and techniques ... and an eye-opening self-audit for your site.
Session 4B:
Lessons From the Real World: Online Campaigns That Worked —and Some That Didn’t!
During this rollicking session, you will see examples of real-world success stories (and failures) and dissect what went right and what went wrong. Undoubtedly one of our most popular sessions ever, you’ll be amazed at the tips and techniques you’ll pick up during this eye-opening event!
Closing Session:
Marketing & IT: Harnessing the Dynamics of Two Teams to Achieve the Results You Want
It’s a tale as old as ... well ... Web and online marketing — the battle between IT and marketing! But the truth is, in many companies, this epic “battle” is more a function of vague and confusing responsibilities for online success. In this powerful closing session, our expert trainers will show you how to bring departmental goals into alignment ... how to determine clear-cut responsibilities that get the work done without stepping on toes ... and communication strategies that eliminate ambiguity!
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