|
OPENING SESSION:
The Rules of Chart-Topping Marketing and Sales Success — and When to Break Them!
Chart-topping success doesn’t happen in a vacuum. Truly successful marketing departments and sales teams all share certain traits that unsuccessful ones wish they had. This energetic opening session kicks off Day One as you and your conference mates discover expert insight into exactly what turns an ordinary marketing or sales staff into an extraordinarily creative team. No matter where you are in your organization’s hierarchy — top management or a fresh-faced beginner — you’ll find out what it takes to build a positive work climate that fosters creativity, encourages teamwork and guarantees success!
Track A
Boosting Your Creative Strategy
Session 1:
Learning From the Best: Marketing Ideas That Worked … and Bombed
There have been millions of creative marketing campaigns that had one teensy little problem — they didn’t work. There have also been those campaigns that combined a certain creative force with an undeniable appeal that sent sales through the roof. Test out your “marketing eye” by looking at actual marketing pieces and vote for those that you think work. Come to this session and put your instincts to the test!
Session 2:
Mind Reading 101: Reading Your Customer’s Ever-Changing Mind
Like the shifting sands of the desert, your customers’ needs and wants seemingly change every day. And if you can’t stay three steps ahead, you’ll lose them. So unless your name is Nostradamus, how do you know what’s on their minds? Easy ... attend this session and you’ll learn the strategies top marketers use to stay agile and adaptable in an ever-changing marketplace.
Session 3:
Killer Creative Techniques to Keep Your Competitive Strategies on Top
Sure, you’d love to have all the time in the world to gently tweak a faltering marketing campaign. But time is one thing you often don’t have. Attend this session and you’ll leave with a dozen foolproof marketing techniques you can implement when you need positive results — and fast! Explore copy, color, design and positioning strategies guaranteed to put a new face on your project, generating excitement and higher response.
Session 4:
Red Pen Alert! Tools for Sizzlin’ Copy
The great secret to successful copywriting is knowing when to stop! Attend this session and you’ll learn how to add more pizzazz to your writing, capture your readers’ attention and do it all in just the right number of words! You’ll identify words that put your reader to sleep and overly creative prose that buries your message. Not just for the copywriters of the
world, this session is for anyone who needs to write on-target marketing pieces!
Track B
Using Alternative Marketing Media
Session 1:
Secrets to Creating Successful Direct Mail Campaigns
Only a few years ago, direct mail was considered a dinosaur by a lot of folks who saw Web marketing as the giant comet that would wipe direct mail off the face of the Earth. But things didn’t turn out that way. Attend this session and you’ll discover why direct mail still holds a profitable place in your marketing mix. Learn expert tips for boosting response rates and developing catalogs and letter packages that get opened AND read.
Session 2:
Success Strategies for E-Mail Marketing
So how exactly do you reach thousands of your customers economically ... achieve outstanding response rates ... and utilize text and HTML methods to create breathtaking marketing pieces that don’t get dumped by some gatekeeping spam filter? Attend this session to learn the secrets to successful permission marketing and essential strategies for optimizing your e-mail programs. (Make sure you sign up for our Day 2 workshop and take your Web/e-mail marketing to an entirely new level!)
Session 3:
Driving Ms. Daisy and Millions of Other Customers to Your Web Site
When it comes to search engine optimization, there’s not a lot of difference between being the first or twentieth Web site to pop up on a search. But in terms of hits to your site, there’s a HUGE difference. Attend this session and you’ll learn the tips and techniques top Internet marketers use to get their sites noticed on Internet search engines. Discover the power words and phrases search engines love — and the ones that’ll put you on a fast track to nowhere!
Session 4:
Keep It Legal: A Regulatory Update for Marketers
Is your business hard hit by the seemingly endless legislation that tries to handcuff your attempts to sell a product or service (spam, no-call, etc.)? Then don’t miss this up-to-the-minute look at what’s currently being legislated ... what’s coming down the pike ... and what’s in store for organizations that don’t follow the rules. Get the scoop on how to keep marketing efforts legal without having to do all the time-consuming research yourself.
Track C
Super-Creative Sales Strategies
Session 1:
Mastering the Art and Science of Lead Generation
The formula for sales success is simple: All you do is generate sales leads and turn them into buying customers. A cinch, right? Suuuuure it is! Attend this session and you’ll gain innovative strategies for generating not only more leads — but BETTER leads! You’ll discover alternative methods for finding leads, common mistakes that doom your lead generation
efforts, and 5 surefire steps top sales pros use to turn leads into sales.
Session 2:
Unleashing Your Inner Creativity to Sell, Sell, Sell!
If you’ve ever envied another salesperson who always seems to come up with creative solutions to the most challenging problems and muttered, “Why didn’t I think of that?”, then this session is for you! You’ll learn techniques and strategies for sparking new ideas and becoming more innovative in your sales career. This workshop is guaranteed to give you a fun and interactive “mental workout” that will recharge your batteries and put you back on top of your game (or get you there for the first time!).
Session 3:
Using Cold-Calling to Make Yourself
a Selling Superstar
There is no better way to make yourself into a sales superstar than by mastering the essentials of effective cold-calling. At this session, you’ll gain an arsenal of time-tested skills sure to help you reach the decision-maker ... answer customer objections ... and stay cool and confident no matter how much resistance comes your way. You can use your newfound cold-calling savvy immediately to take your results to the next level!
Session 4:
Creative Tactics for Overcoming Customer Objections
When it comes to creating bigger and better sales, an ounce of “objection prevention” is worth a pound of cure. How do you convince customers who say they “just want to think about it,” or tell you they’re “happy with our current supplier” without coming off as pushy? Come to this skill-packed session and get the 7 tools for overcoming objections. You’ll be better equipped to turn resistant prospects into eager customers from now on!
CLOSING SESSION: Now Go Do It – Making Your Creativity Pay Off
So now you’ve spent an exhilarating day learning terrific new marketing ideas and sales strategies that will send your results soaring. After networking with your peers and picking the brains of our expert training staff, you’re ready to go back to the office and apply what you’ve learned ... but where do you do start? This insightful closing session will show you how to create an easy-to-implement action plan that will guide you in putting your renewed creativity and bright ideas to work on the job — for a continued payoff that will amaze you!
|
