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Untitled Document
OPENING SESSION:
The Creative Marketer’s Success Guide
Successful creative marketing is about more than
brainstorming brilliant ideas. It’s about training
your brain to think in new and different ways in
every phase of your marketing process, from
ideation to message to media mix to delivery. This
lively conference opener is a “how to” for learning
to recognize and embrace innovative marketing
techniques in your organization. Whether you’re
marketing gourmet fish fillets or creating a fundraising
campaign to save the gourmet fish, you’ll
leave this invigorating session with creative ideas
you can implement to maximize your marketing
results!
TRACK A:
Creating Marketing Magic for the
21st Century
Session 1:
Take a Lesson: Killer Marketing Strategies
from the Real World
Borrowing killer marketing ideas from the best of
the best is what this session is all about! We’ll take a
look at examples of hugely successful campaigns
from long-time industry leaders renowned for their
marketing prowess – and from the brashest new
upstarts that are turning traditional marketing
approaches upside down with stunning results.
You’ll walk away with a wealth of up-to-the minute
strategies, innovative techniques, and bold new
ideas proven to work for other organizations. Don’t
miss this insider’s peek into some of the most aweinspiring
marketing campaigns on the planet today.
Session 2:
Beyond “Powerful!!!!!”: Fresh, New Words to
Add Impact to Your Copy
Learn creative techniques for generating engaging
new ways to state your offer, grab attention with
your headlines and more. Find out which weak
words will deaden your copy, which strong words
will drive your message home, which magic words
should be sprinkled freely – and which tired “buzz
words” make your copy sound dated. Not just for
copywriters, but for anyone who needs to write ontarget
marketing copy.
Session 3:
They Want It WHEN?!?!? 12 Creative Tricks for
Time-Crunched Marketers
Never again panic when your boss or your client
wants a new marketing piece “yesterday” or wants
better results now on a faltering campaign. This
“down-and-dirty” session offers 12 creative
marketing tricks and results-boosting techniques
you can implement when you need a fast
turnaround. Discover quick ideas to test and other
last-ditch efforts that can pull a campaign out of a
tailspin. Explore color, copy, design, and positioning
strategies guaranteed to put a fresh new face on any
project. Learn secrets for generating excitement and
higher response rates when you need a quick fix!
Session 4:
Beyond Demographics: Getting the Inside
Scoop on Your Audience
“Know Your Audience” is a basic pillar of successful
marketing. But in today’s highly competitive
business environment, it’s no longer enough to
know who your audience is. For example, when are
they most likely to buy? How often are they online?
What do they read? This innovative session offers
nontraditional methods for moving beyond the
information available in basic consumer
demographics to get the real scoop on your target
market. You’ll discover clever ways to get in sync
with your audience by getting inside their heads – for absolutely amazing marketing results!
Session 5:
The XYZs of Keeping Your Web Marketing
Efforts on Target
Is your marketing message getting lost in all the eyecandy
and bells and whistles on your Web site?
Does entertaining your visitors with jaw-dropping
graphics really get them to take action or to buy?
This crucial session for all e-marketers shows you
how to keep your marketing approach focused by
developing an online message with your potential
customers or clients firmly in mind. You’ll discover
a variety of imaginative ways to combine fun with
functionality for a site that stands out from the
crowd while still serving as a rock-solid marketing
tool that drives your message home.
TRACK B: How To’s for Igniting “Wow!” Ideas
Session 1:
Up Against the Wall? Try Off-the-Wall Problem-
Solving Techniques
When faced with a difficult marketing challenge, do
you usually grab the first solution you come up
with? Too many of us do, which is why this skillbuilding
session will deliver creative problemsolving
applications guaranteed to help you see
problems in a whole new light. You’ll learn “how
to’s” for generating innovative solutions that turn
marketing dilemmas into marketing opportunities,
and you’ll also find out how to avoid common
problem-solving pitfalls. Discover how to harness
your imagination to reach optimal solutions more
quickly than you ever thought possible.
Session 2:
Need a Wake Up Call for Your Right Brain?
10
Ways to Jump-Start Ideas
Have your creative brainstorms dwindled to a
creative drizzle? Happens to even the best
marketing professionals, which is why we’ve
planned this high-energy, interactive session that
will forever change the way you approach idea
generation. You’ll discover 10 simple but incredibly
effective ways to give your dormant right brain a
mega-jolt – and jump-start the flow of one creative
idea after another. Find out how to “flip your
creative switch” to generate innovative ideas quickly
and easily. Prepare to put the squeeze on your
creative juices and give your right brain a mental
workout!
Session 3:
Creative Team-Think 101:
How to Improve
Team Collaboration
If your team’s creative efforts are falling short, this
session is definitely for you! Discover dozens of
ways to coax your team members out of their
comfort zones to engage in offbeat input, creative
thinking, risk-taking and the exploration of new
ideas – the kind of creative teamwork that can lead
to real marketing innovation! In addition, you’ll find
out why the “idea killers” and naysayers in your
midst may be sabotaging any real breakthroughs
your team generates, and how to change their
counterproductive behavior into the kind of positive
collaboration that yields exceptional results.
Session 4:
No Spam, Ma’am! Inspired Ideas for E-mail
Marketing Success
E-mail marketing allows you to reach thousands of
customers and potential customers economically … if you can get your e-mail past the spam filters and
entice people to open your message instead of
zapping it. Attend this session to get the lowdown
on the latest innovative strategies and techniques
top Internet marketers are using to overcome the
obstacles that are inherent in online marketing.
Discover innovative ideas you can implement to get
your e-mail message not only read, but acted upon.
Find out best practices for optimizing your e-mail
campaigns for record-breaking results.
Session 5:
The Unbreakable Rules of Successful
Marketing – and When to Break Them
Sure, we can quote marketing rules – and canons
and maxims and precepts – to you until we run out
of breath, but which ones really work? Even in an
industry that’s gone high-tech and is changing
before our eyes, there are still time-tested marketing
strategies that guarantee you exceptional results
when applied correctly. Find out what the most
highly successful marketing gurus decree about
positioning your offer, lead generation, pricing
strategies, freebies, attention-getters, and much
more. In addition, you’ll discover which of those
once irrefutable rules of marketing are now history.
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