Advanced Social Media Marketing Techniques

Enter your zip code or select your state to see if this event is coming to your area!
STATE	OR	ZIP/POSTAL CODE

Advanced Social Media Marketing Techniques
It’s time to take your social media marketing to the next level!

You can attend FREE with STAR12 membership - Get more info.

What You’ll Learn | Workshop Agenda | Attendee Reviews |

Program Description:

Master Advanced Skills for Social Media Success!

If you’re relying on “social media basics” to help you drive the success you need, there’s a 99.9% chance you’ll NEVER produce the results you need.

Yup, we said it – NEVER! You will NEVER succeed without a more advanced understanding of how the fast-moving world of social media works!

So what do you do? Relax – we’ve got the answer you’ve been looking for.

Advanced Social Media Marketing Techniques was developed to help address the concerns of experienced marketers just like you … true pros who understand it takes intelligent, unique strategies to stand out in the sea of social media mediocrity.

Attend this exhilarating workshop and we’ll show you what’s hot and what’s not in social media today – and provide you with so many dazzling new ideas it’ll make your head spin (in a good way, of course!).

It’s time to update your social media strategy in new and interesting ways.

With an ever-increasing number of tools and platforms to explore – trying to keep up on your own is just plain ludicrous! You need help and this training is just the help you need. Attend and you’ll learn …

How to take advantage of the recent innovations in mobile marketing – the fastest growing segment on the planet
Ways content marketing is changing the playing field
The pros and cons of daily deal discount sites
How to make sure you’re targeting the right social media platforms for your audience

In one eye-opening day of fast-paced training, you’ll gain all the know-how you need to turbo-charge your organization’s social media efforts immediately!

In social media – failure to keep up is planning to fail! That’s why this training is so vital!

Don’t risk being seen as stale, stagnant, or old-fashioned. You need to constantly do more … be seen more … and interact with customers in new and interesting ways!

Enroll in Advanced Social Media Marketing Techniques and get ready to re-energize your social media efforts. You’ll leave informed and excited about all the new possibilities before you!

One-Day Seminar

Cancellation Details:
If circumstances arise that require you to cancel your enrollment, see cancellation details below.

This event is FREE for STAR12 pass-holders — Get more info.

STAR12 Gives You Unlimited Access to Live Seminars & Webinars for a Full Year!

STAR12 is the premier training resource professionals go to for the answers they need. STAR12 offers the only complete learning center that combines unlimited, free access to live one- and two-day seminars, webinars, and online training.

When you register for the STAR12 All-Access Training Pass, you’ll get this event — and every event after this — for FREE!* And the best part is, you can get everything the STAR12 pass includes for only $299. Learn more

*You’ll have the option of registering for STAR12 during checkout.

What You'll Learn: (click + to expand)

What the best social media experts in the world are doing – and why it works
Evaluating your social media efforts in a multi-platform world
Harnessing the power of viral marketing
Getting the most out of geo-targeted social media
How content marketing could make your ROI soar
Maximizing Google+, Facebook, Twitter, LinkedIn, Flickr, and more
What’s hot, what’s new, and what’s coming next in social media

Workshop Agenda: (click + to expand)

Advanced Look at the Social Media Tools

How to use and not use Facebook, Twitter, LinkedIn, and blogs
Should your blog be the cornerstone of your social media strategy? The main reason people unsubscribe from blogs
What is Google+? Will it be a Facebook killer?
Should you include location-based social media like Groupon and Foursquare in your social media strategy?
Is e-mail dead? How to incorporate social media into your e-mail marketing campaigns
Fresh new ways to incorporate social media into your existing Website
How to align and promote social media with your offline marketing efforts

Mobile Marketing

Android, iPhone, and other smartphones – What are their differences and similarities?
Special considerations for mobile devices and how to prepare for the new “remote control” for our lives
What additional reach and tools will mobile marketing give you?
Mobile marketing success case studies
Using QR codes to interact with customers
How to weave mobile marketing into your social media strategy
How to tailor your Website and e-mail for the smaller screens
The future of mobile marketing

Listening and Monitoring

How to anticipate and prepare for a crisis before it happens
Minimizing your risk: how to monitor your brand and reputation
Listening to customer feedback – to get new product ideas, improve service, or increase your credibility and reputation
Tools to help you with Online Reputation Management

The Importance of Content Marketing

Getting the word out: the power of using content marketing to attract people to your site
How to write tailored copy for each of your social media tools
Where to get content for your social media campaigns
How much is enough for your fans and followers? How much is too much?
Should you invest in Facebook or LinkedIn Ads to promote your social media presence?
How do you provide posts and tweets that are valuable and not perceived to be spam by your fans and followers?

Third-Party Productivity Tools

“There’s an app for that!”
Tools for Twitter
Aggregator tools to simplify and streamline the process of maintaining multiple social media accounts
Daily-deal coupon sites – why some organizations love them and others vow to never do it again

Social Media Case Studies

Examples of effective use of social media for business-to-business
Examples of effective use of social media by nonprofits
Examples of effective use of social media by business-to-consumer
Examples of effective use especially by small businesses (those without the multi-million dollar advertising budgets)

Developing Your Social Media Dream Team – Creating a Partnership

Who should you directly involve as advisors for and contributors to your social media efforts?
How to get buy-in from upper level management – without them, you’re dead!
How to overcome objections and garner support from Traditionalists, Baby Boomers, and other possible nonusers.

But Is It Working? Metrics and ROI

Can and should return on investment be measured?
Evaluating both the quantitative and qualitative factors of your social media campaign (Sheer numbers of fans and followers are not enough!)
Google Analytics and other tools you can use
The difference between reporting and analysis
What can these tools tell you?
What can’t these tools measure?
How to measure these other important indicators

Web 2.0 vs. 3.0

What trends and changes can be anticipated in the area of social media and Internet marketing?
Where to get additional information to stay abreast of changes in social media
How to prepare for the future

Legal and Ethical Considerations

Key legal issues and danger zones of social media
Practical tips for legal issues in social media
Blocking social networking sites from employees at the corporate firewall?

Attendee Reviews: (click + to expand)

"The trainer was very knowledgeable and provided great real-world examples."
A. Annesi

"Very informative and helpful with all aspects of dealing with social media."
M. Johnson

"It reinforced the need to expand our social media efforts within our company."
M. Young

"Learned so much on social media to take back to the office ... I have so many ideas!"
C. Tobal

"I loved the interaction, the experiences shared, the knowledge gained, and the networking."
P. Melton

Cancellation Details: If circumstances arise that require you to cancel your enrollment in Advanced Social Media Marketing Techniques , you may substitute another person in your place or receive a credit memo for a future seminar of equal value. Or, you may receive a refund, minus a $10 enrollment processing charge, provided you notify us at least five days before the training. At that time, any additional online training materials included in your registration will be deactivated.

Additionally, if your enrollment included a STAR12 membership, it will also be cancelled at that time. Once you attend Advanced Social Media Marketing Techniques , or any other seminar through your STAR12 membership, no refunds will be granted.

Continuing education credits may be recognized by your professional board. Contact your own board to find what’s required.

If you have any specific questions concerning our CEU/CPE programs, please e-mail our CEU/CPE representative.

Interested in bringing
this training on-site?

We can customize this program to address your organization’s unique needs and bring it to you ... when and where it’s most convenient for you.

Get More Info >>
or call us at 1-800-344-4613

100% Guarantee:

At National Seminars Group, our #1 goal is to give you the tools you need to succeed. That’s why every seminar, conference and training resource we offer is 100% guaranteed. Every time.

National Seminars Group is a division of Rockhurst University Continuing Education Center, Inc.
P.O. Box 419107 Kansas City, MO 64141-6107 Phone 1.800.258.7246 Fax 1.913.432.0824

Problems using our site? Contact us at webmstr@natsem.com

or call Customer Service at 1.800.258.7246