Learn What Really Works With Today’s Customers!
We have packed this fun and fast-paced copywriting clinic with only the BEST copywriting strategies and shortcuts that have been proven to work in the marketplace — no matter what industry you’re in!
Under the guidance of your trainer — a true copywriting expert hand-picked to lead this course — you’ll dissect real-world examples of today’s top ads and marketing pieces to understand why the copy made them work. Along with real-life case studies, you’ll gain a better understanding of why copy is truly king in advertising.
You’ll also uncover how other copywriters integrate all mediums — from traditional direct marketing to e-mail, fax and online marketing — to send their ROI through the roof! And you’ll practice and perfect your new skills with hands-on writing exercises and get immediate feedback from your trainer and your coparticipants.

If You Have Copywriting Questions, We Have All The Answers!
Copywriters of all experience levels — from grizzled veterans to newcomers who have recently had copywriting responsibilities given to them as part of their jobs — have benefited from this interactive two-day workshop. From pinpointing your audience … to crafting the best possible hook … to writing focused, error-free copy that connects with your readers, your and your peers will master the hows and whys of creating successful copy.

It’s Two Days Of Fun — For A Lifetime of Successful Writing!
There are so few opportunities to spend two days with a writing expert in a room full of your peers laughing and learning how to write great copy. So when it comes around, you need to grab it! Don’t put if off — register today and attend the one “can’t-miss” training event of the year for copywriters!

• Copywriters at all levels of experience Marketing professionals Creative directors Account executives
• DesiCopywriters at all levels of experience
• Marketing professionals
• Creative directors
• Account executives
• Designers/Art directors
• Ad directors
• People who are now writing copy as part of their new responsibilities
• Anyone involved in the copywriting process!gners/Art directors Ad directors People who are now writing copy as part of their new responsibilities Anyone involved in the copywriting process!

1. Targeting Your Audience With Pinpoint Accuracy

• Effective techniques to clearly identify and target your audience
• Tips to find out what motivates your audience
• How to instantly touch those emotional “hot spots” that get you in good with the reader
• Learn how to select the most compelling benefits of your product
• Proven methods of increasing your credibility with prospective customers

2. Copywriting Basics That Will Never Go Out Of Style

• Know your features … sell their benefits — and how to always figure this out
• Learn to create powerful headlines and tag lines that grab attention
• Pick words and phrases that add to your sell —not detract from it
• Tips for breathing life into dry, technical or detailed copy

3. Pain-Free Grammar, Structure and Mechanics Every Copywriter Must Know

• Painting a picture with your words — the power of imagery
• How to use punctuation — ellipses, bullets and commas — for maximum effect
• Using alliteration and repetition properly without coming off cheesy
• Make your benefit bullets help you sell by making them short, catchy and full of reasons to buy
• The art of talking to an individual — when reaching millions of people
• No offense to your grade school teacher — grammar rules you can break

4. How to Avoid Common Copywriting Headaches and Mistakes

• How to keep content sharp and avoid wordiness
• How to make promises that are “just right” — keep your copy from straying over the top or under the radar
• Tips on when to curb creativity so you still make the sale
• Walking the tight rope of writing humorous copy
• Suffering from writer’s block? These tips will get the ideas flowing again
• The Top 10 Copywriting Mistakes that kill your message, blow your sale and drive copy editors nuts

5. Switching Gears: Writing for Alternative Mediums

• What makes a great ad for any media: Direct mail, TV, radio, brochures, print ads, Web, press releases, sales letters, faxes or e-mail
• Copywriting for the Web — how to grab your customer’s attention in 5 seconds or less
• Writing tips for when you have to switch from one media to another
• Maximize your visual impact with these tried and true techniques
• P.S. How to create a powerful deal-closer

6. Even More Strategies for Adding Spice to Your Copy

• When, where and how to use testimonials
• Dramatize your offerings for greater appeal
• Find out how you can build customer trust in your copy
• Your USP — figure out what it is and make it work for you
• Test your copy: Why, what, when and how

" The diversity of topic and media was quite useful to me since I have to deal with several different forms of promotion."
Valerie Gaumont,
Marketing Coordinator

"This is an excellent program and I would highly recommend it to others."
Aaron Gold,
Director of Promotional Material

"Immediate results! This class gave me an outline for strategy planning for copywriting …"
Allison Keller,
Marketing Manager

"Now I remember just why I got into copywriting and why I love it so much!"
Marlene Rocher,
Copy Manager

"Thanks for the information and inspiration."
Stephanie Wiegand,
Communications Director

"I’m no longer ‘scared’ of copywriting because I have various formulas to use going forward."
Misti Meeks,
Marketing Coordinator