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The Newsletter Workshop
Everything you need to know about planning, writing, designing and creating amazing newsletters
You can attend FREE with STAR12 membership - Get more info.
Program Description:
Get the essential skills you need to write and create top-quality newsletters – in just 2 days of training!
Creating a newsletter is a huge responsibility. You’re in charge of an essential piece of communication that can enhance your organization’s image – or damage it. Talk about pressure!
In fact, if you’ve had no formal training in how to produce a professional, eye-catching newsletter, the job can be a frustrating, stressful and time-consuming hassle. Sound familiar? You’re in luck! Thanks to How to Create Exceptional Newsletters, you can learn everything you need to know about producing newsletters both you and your organization can be proud of – all in just two comprehensive days of training!
Want to create professional, amazing newsletters? We’ll show you how!
This comprehensive, two-day workshop covers all aspects of newsletters from start to finish: planning, finding content, writing copy, designing, finding graphics, prepress, printing and much more! And along the way you’ll gain tons of expert tips and shortcuts for producing attention-grabbing, highly professional newsletters in less time and with less effort than you ever dreamed possible!
Master newsletter writing and design with help from your trainer – Jenny Miller!
You’ll learn from an industry expert in newsletter writing and design, a highly respected trainer known for delivering “must-know” information in a lively, interactive way that’s never boring. What’s more, she’ll be able to answer all your questions and offer keen insight on “what’s hot and what’s not” in newsletters today. (Meet your trainer on page 4.)
Learn with and from your peers in an exciting,
skill-building environment!
In a relaxed, fun learning environment, you’ll master key skills shoulder to shoulder with fellow attendees who share your challenges. The two-day workshop format allows you time to meet your peers and learn from their experiences – and share yours! You’ll learn what’s worked for them in the past and what hasn’t
Don’t miss this newsletter training opportunity – enroll today!
Learning newsletter essentials by trial and error is costly to your organization’s image, not to mention your own. How to Create Exceptional Newsletters is the solution you need if you’re serious about writing, designing and producing eye-appealing newsletters that get rave reviews for your organization – and for you! So mark your calendar right now, make plans to attend and enroll quickly while seats are still available.
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Cancellation Details:
If circumstances arise that require you to cancel your enrollment, see cancellation details below.
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 STAR12 Gives You Unlimited Access to Live Seminars & Webinars for a Full Year!
STAR12 is the premier training resource professionals go to for the answers they need. STAR12 offers the only complete learning center that combines unlimited, free access to live one- and two-day seminars, webinars, and online training.
When you register for the STAR12 All-Access Training Pass, you’ll get this event — and every event after this — for FREE!* And the best part is, you can get everything the STAR12 pass includes for only $299. Learn more
*You’ll have the option of registering for STAR12 during checkout.
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After just 2 exciting days of comprehensive training, you’ll …
- Learn where to find content ideas that will interest your readers
- Earn rave reviews for eye-catching layouts you’ll create from dozens of ideas you’ll get during the workshop
- Enhance your newsletter’s message with just the right photos
and graphics
- Never again be embarrassed by typos and copywriting mistakes
- Boost your copy so that it “speaks” to your specific audience
- Engage readers with attention-grabbers and “hot spots”
- Complete newsletters on time and in budget with planning and organization strategies you’ll learn
- Save your organization time and money by understanding basic
prepress issues
- End the hassles of getting content information from others
- Sharpen and tighten your copy with easy editing techniques
- Overcome writer’s block and other copywriting curses
- Make striking use of color that adds to, rather than detracts
from, your copy
- Improve the quality of both content and graphics with the great resources you’ll gain
- Get better results than you ever dreamed possible with the fundamentals of great graphic design you’ll learn
- Eliminate design hassles when you see where to find no-cost, low-cost graphics and clip art
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- Newsletter editors
- Office professionals
- Small business owners
- Marketing personnel
- HR personnel
- Administrative assistants
- Anyone else who produces a newsletter
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Day One
Planning Essentials for Developing an Outstanding Newsletter
- Establishing newsletter goals: What do you want to accomplish with it?
- Understanding key differences between internal and external newsletters
- A Newsletter Planning Checklist to help you get organized fast
- Prepress and printing decisions you must make up front so the finished product will be exactly what you want
- Establishing project deadlines – for yourself and others
The How-To’s of Finding and Creating Quality Content
- Idea generation techniques that really work
- Great resources for newsletter content
- Examples of winning newsletter content
- Secrets to gaining timely cooperation from others who will provide content
- Your options when content provided by others is poor quality, far too long, etc.
Targeting Your Audience and Establishing a Tone
- Identifying your target audience: Who are they and what makes them tick?
- Discovering the emotional “hot buttons” that motivate your audience
- Recognizing the look and sound of professional business writing for newsletters
- The importance of tone – and how to establish one consistent with your organization’s image
Writing Newsletter Copy Guaranteed to Engage Your Readers
- Reader-friendly writing: How to write one-to- one with the focus on “you”
- Strategies for avoiding wordiness and eliminating stiff, formal language
- Secrets to creating attention-grabbing headlines and tag lines
- Using subheads to ensure skim-readers don’t miss your main points
- Article length: How long is too long for today’s readers?
How-To’s for Guaranteeing Error-Free Newsletters
- Editing techniques sure to sharpen and tighten your copy
- Excellent resources for checking grammar, usage, spelling and punctuation
- Proofreading tricks the pros use to catch
every error
Day Two
Planning for a Great
Newsletter Design
- Examples of excellent newsletter design
and layout
- Guidelines for fundamentals of clean, professional newsletter design
- Great resources for finding creative design ideas that anyone can use
- Desktop publishing software programs that make layout a cinch
- Using thumbnails to map out where
you’re going
Boost Your Readers’ Interest With Eye-Catching Graphics and Color
- What you must know about copyright law before you “borrow” graphics
- Sans serif or serif? Selecting type styles that complement your message
- Where to find and purchase graphics and clip art – and how to find free graphics
- Considerations for choosing photographs and illustrations
- Recognizing when graphics enhance your message – and when they distract
- How and where to add color for the
greatest impact
Layout 101: Putting It All Together for Maximum Impact
- How to coordinate type, graphics and color into one cohesive package
- Using design elements to guide the reader through your newsletter
- Boxes, sidebars, and call-outs: Creating focal points on text-heavy pages
- Tips on using bars, rules, borders and more
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"I have learned how to make my daily publication cleaner, easier to read, more organized and formatted properly."
Kim Richmond
Business Communication Specialist
Teletech, Inc.
"... excellent strategies to help me day to day"
N. Clark
Catering Assistant
"The best seminar I’ve attended all year! Excellent!"
Lovey Keele
Administrative Assistant
Sealaska Timber Corp.
"I feel that this information was informative and helpful. The speaker was great!"
S. Morris
Senior Office Assistant
"Fun, enjoyable!"
S. Riffenburg
Environmental Health
& Safety Manager
"The best, most interesting & down-to-earth conference I've ever been attended."
Kathy Kelley
Secretary
AR-PERSCOM
"Excellent seminar. Great quotes and thoughts to use both professionally and personally."
Linda Hudson
Facility Coordinator
The Western Group
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Cancellation Details: If circumstances arise that require you to cancel your enrollment in The Newsletter Workshop, you may substitute another person in your place or receive a credit memo for a future seminar of equal value. Or, you may receive a refund, minus a $10 enrollment processing charge, provided you notify us at least five days before the training. At that time, any additional online training materials included in your registration will be deactivated.
Additionally, if your enrollment included a STAR12 membership, it will also be cancelled at that time. Once you attend The Newsletter Workshop, or any other seminar through your STAR12 membership, no refunds will be granted.
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Continuing education credits may be recognized by your professional board. Contact your own board to find what’s required.
If you have any specific questions concerning our CEU/CPE programs, please e-mail our CEU/CPE representative. |
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Interested in
bringing
this
training on-site?
We can customize this program to address your organization’s unique needs and bring it to you ... when and where it’s most convenient for you.
Get More Info >>
or call us at 1-800-344-4613 |
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100% Guarantee:
At National Seminars Group, our #1 goal is to give you the tools you need to succeed. That’s why every seminar, conference and training resource we offer is 100% guaranteed. Every time. |
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