This is the perfect training opportunity for today’s overworked and time-pressed worker who wants …

• To spend less time on writing and more time on other things
• A quick-and-easy “writing process” that anyone can use regardless of ability
• A more polished and professional image by always choosing the right words
• Shortcuts that professional writers use to make the job 10 times easier
• To stop feeling stupid when “writer’s block” pops up (it happens to everybody!)
• And more!

Pre-Writing Strategies That Work Every Time

• Figuring out who you’re writing to – and why
• Choosing the correct format (Memo? Report? Proposal?) and the basic rules for using each
• A two-minute outline you can begin with that saves you hours in wasted time down the line
• The #1 mistake to avoid when writing ANY kind of business correspondence
• Resources that will help you sound like you know what you’re talking about (even when you don’t!)

Special Section on Grammar Basics That We Promise Will Be Short!

• The Top 10 Most Common Mistakes Everyone Else Makes That You’ll Never Do!
• Side-splitting, real-world examples of business writing gone badly!
• Why you should never “write like ya talk”!

Mastering the Writing Process and Utilizing Your Personal Style

• Finding your “voice” and nailing it down (professional vs. casual, serious vs. humorous, etc.)
• Eliminating bias that will turn your reader off before the second paragraph
• Proper word choice that compels your reader to read further
• Creating flawless transitions in your work
• Tips to keep your sentences and paragraphs concise, focused and flowing

Writing Powerfully and Persuasively for any Situation

• 4 persuasion techniques that will strengthen every letter, memo or proposal
• How to ensure your reader moves from your argument/claim to your supporting information
• Using a critical eye to make sure you’re presenting your ideas logically
• Choosing words with IMPACT!
• Sell products, services, and ideas while bolstering customer confidence

Post-Writing Techniques to Clean Up Your Writing

• The “Red Pen” test for getting to the point
• Simple proofreading and editing tips for writing perfection
• Using the “Altitude Test” to determine your document’s level of readability
• Cutting the length of your memos and doubling their impression on your readers!

Special Section on E-Writing

• How to write for e-mail and the Internet and why so many people are so BAD at it!
• Getting action with every e-mail
• Tips for writing a tight message that fits on a single screen with no need for the reader to scroll
• E-mail etiquette
• 5 Steps to Exceptional Web Writing: How to write content for your company’s Web site

Troubleshooting Common Writing Problems

• Tactics you can use to clarify and organize your thoughts when you’re writing under a fast-approaching deadline
• How to “whip out” high-quality writing at a moment’s notice when your boss “wants it NOW!”
• Brainstorming tricks anyone can use when they’re stuck on what to say
• Overcoming writer’s block that makes the Great Wall of China look wimpy!

It doesn’t matter what your level of ability is when you walk through our doors on Day One, because by the end of Day Two, you’ll have mastered the simple and effective tips, techniques and strategies professional writers have used for years to make writing a breeze! Register today!

“Wonderful seminar! A boring subject made fun!”
Pam Blau
First Call for Help

“Very informative and action-packed!”
Craig Evans
Schering-Plough

“The material and presentation were exactly what I wanted. Very stimulating!”
Vickie Reid
Pennock Hospital

“I should have done this long ago!”
Diane Jackson
City of Bellevue

“I learned more in this training than I did in high school and college!”
Melissa Likes
Blue Cross Blue Shield

“The training was wonderful. I learned a number of things that I didn’t know or fully understand before … or had simply forgotten!”
L. Wisniewski