Creating an E-Newsletter Has Never Been This Easy!
Producing a great e-newsletter can be a lot of hard work.  You have to constantly search for quality content, find graphics that make it look good, and then worry about getting it delivered on time.
You have so many obstacles to jump over to get your e-newsletter out the door. Don’t you wish you could create your e-newsletter easier and faster — AND without all the frustrations? Help is here!

A Training Guaranteed to Answer Your Questions — and Eliminate Your Headaches — About E-Newsletters

Introducing Keys to Developing Effective E-Newsletters, a one-hour training packed with insider secrets that will make producing a high-quality e-newsletter a snap. No matter what type of e-newsletter you’re creating — whether it’s an employee e-newsletter, a marketing or sales oriented e-newsletter, or an e-newsletter for your church or nonprofit — this resource will give you tips to make the development process easier.

In just one hour, your trainer will reveal the answers to the most difficult e-newsletter questions, including:

• How long should it be?
• How often should I send it?
• What day of the week is the best day to send it?
• Should I use a text or HTML version?
• How do I make sure the text and design are easy for readers to scan?

Once you’re armed with this powerful insight, you’ll make positive changes to your e-newsletter the very next day.  You’ll end common e-newsletter frustrations and eliminate 95% of the stress you’re feeling now.
This is your chance to take the next step toward “e-newsletter bliss” – don’t miss it!

Learn From the Best and End Your E-Newsletter Frustration Forever!

We’re thrilled to announce that your trainer is none other than Michael Katz – one of the most respected and honored e-newsletter editors in the country and a true innovator in the field. 
Michael will help you make your e-newsletter useful … make it look good … and make it work! He will give you ideas for finding content; show you the essentials of making a design that you can be proud of; and teach you everything you can do to make sure your e-newsletter is opened and read.

The tips and techniques you’ll learn are essential for creating a winning e-newsletter ... with less stress … and in half the time. In fact, your next e-newsletter will be your easiest one yet! Guaranteed.

Is your e-newsletter taking up too much of your time? Then you must get this training!

Think of how much time you’ll save after this information-packed hour of training that’s guaranteed to help you produce high-quality e-newsletters in a fraction of the time. You’ll be able to identify the areas in production that are causing the most problems and easily fix them.  And from the moment the training is over, you’ll be on your way to ending your e-newsletter frustrations. No more headaches and no more worrying about content, copy, and deadlines — just peace of mind.

What You’ll Learn:
The Big Three: How to Meet the Biggest Challenges Head On
1. Your readers hold all the cards
2. Nobody wants more e-mail
3. Try, try, and try again: It only works if you keep doing it

The Most Important Elements of Your E-Newsletter

1. Make it useful
   Finding your voice and defining your target readership
   
   Satisfying them with content: How to enrich your
   relationships with readers by establishing your expertise
   and satisfying subscribers with the information they need
   
   Performing a balancing act: Hitting the right chord with promotional and “real” content

2. Make it look good
   Don’t devalue your brand with poor programming and formatting. Learn the dos and don’ts of creating a user-friendly design.
   
   How long should it be? How many sections should it have?
   
   HTML vs. Text: Know the pros and cons of each

3. Make it work!
   What information should you collect from subscribers?
   
   How often and when should you send your e-newsletter?
   
   Engaging subject lines and headlines: The most crucial element — make sure you’re writing the subject lines that get your e-newsletters opened and the scannable headlines that get your stories read!

Your Trainer: Michael Katz

Imagine having Bill Gates teach you how to use Windows more effectively.  That’s exactly what you’re getting with Michael Katz:an expert who will teach you how to create better e-newsletters. 
Far and away the most respected and honored e-newsletter guru in the country, Michael will show you how to save time and reduce stress when making your e-newsletter. Michael’s programs have influenced thousands of newsletter writers, editors, and layout artists across the country – and now it’s your turn to learn from the best!

As the founder of Blue Penguin Development, Inc., Michael specializes in helping companies nurture existing relationships and create new ones through effective e-newsletters. His company has been recognized for its expertise by publications such as the Boston Globe, the Boston Herald, Business Week Online, and a special report by Peppers and Rogers on effective e-mail marketing.

Author of the book E-Newsletters That Work, Michael is one of the most sought-after speakers in the country – and one of the biggest proponents of using the power of e-newsletters to boost results. He’s been sharing his wisdom in his biweekly Michael Katz’s E-Newsletter On E-Newsletters for the past five years. In addition, his articles have been featured in the Boston Globe, 1to1 Magazine, Inc.com, CRMguru.com, SearchCRM, and WebProNews.

Purchase this resource today and spend some time with Michael to soak up his expertise. We guarantee that after you get a taste of his award-winning humor and teaching style, you'll be ready to radically improve your e-newsletter the moment you get back to work.