Wow ‘em with words … and watch results skyrocket!
All the fancy graphics in the world won’t help your advertising if it's missing one key ingredient: powerful copy that makes your reader crave the product or service you’re selling or promoting.

Now you’re invited to purchase an amazing training program that lets you in on the secrets professional copywriters use to land the big fish. 

It’s one giant hour jam-packed with copywriting how-to’s … cutting-edge attention-grabbing techniques … successful strategies for selling your message … and proven tips for overcoming the most difficult challenges that copywriters face every day!

Get creative copy techniques that’ll improve the projects you’re working on right now!

You’ll finish this training with your head jammed full of proven and practical copywriting strategies and shortcuts that make writing easier. In fact, these techniques are so insightful that you’ll probably start mentally rewriting your current project before the training is over — they’re THAT good!

But you can’t get these power-house secrets unless you purchase this CD-ROM.  So, place your order today for this amazingly refreshing copywriting training CD-ROM!

 
What you’ll learn:

• The first step of killer copywriting: Deciding exactly what you’re selling or promoting
• Picking out your product's most compelling benefits so that your audience will buy
• How to instantly touch those emotional “hot spots” that get you in good with the reader
• How to pick hot words and phrases that add to your sell – not detract
  from it
• Creating powerful headlines and tag lines that grab attention
• Opening lines that keep your customers reading further
• How to make your benefit bullets short, snappy, and full of reasons for your customer to buy
• Anatomy of a great ad, no matter what medium you work in: Direct mail, TV, radio, brochures, print ads, Web, press releases, sales letters, faxes, or e-mail

Your Trainer: Barbara Bartocci
Internationally acclaimed author, speaker, and copywriter Barbara Bartocci will be your guide for this unique training.  Barbara has successfully led writing conferences around the globe and is your number one source for information about what works in the world of copywriting – and what doesn’t!

Barbara Bartocci is an award-winning copywriter with 25 years of experience, not only as a successful copywriter, but also as a novelist and feature writer. In addition to heading her own successful agency, Barbara Bartocci Associates, Barbara has been managing editor for Hallmark Cards, public relations director for Rockhurst College, and has published seven books and both fiction and nonfiction in magazines including Reader’s Digest, McCall’s, Glamour, Good Housekeeping, Self, and many others.

Barbara’s trainings have given people nationwide the confidence and ability to realize and develop their copywriting potential. She has inspired, encouraged, and motivated countless professionals to tap into their hidden writing talents; explore new and effective ways to communicate through the written word; and expand their copywriting success. Barbara’s lively, engaging presentation style helps her connect immediately with her audience and deliver a learning experience that is information-rich, energized, and liberally laced with humor. Don’t miss this opportunity to learn from a true copywriting legend, Barbara Bartocci!