Get in front of more potential customers by learning how to optimize your site for maximum search engine exposure
Search Engine Optimization (SEO) is rapidly becoming one of the most important components in the marketing mix. Why? If customers can’t find you – they can’t buy from you, and SEO is the most important tool you have to guarantee people find you online!

But, SEO isn’t easy, nor is it a “do it once and you’re done” proposition. SEO requires a deliberate strategy, impeccable execution and ongoing refinement.

That’s why you’ll want to be sure to purchase this fast-paced CD-ROM that takes the confusion out of what’s required to optimize your online presence.

This powerful CD-ROM is a crash course that will not only make you fluent in “Search Engine-Speak” but will ensure you are prepared to maximize your Web Site’s exposure on Google, Yahoo, MSN and more.

COULD YOU BE OVER-ESTIMATING YOUR CURRENT SEO EFFECTIVENESS?
SEO experts estimate that only 16% of all Web pages are set up to achieve optimal search engine positioning. So, unless you’re one of the lucky few who have mastered all the in’s and out’s of SEO, there’s a LOT you can do to improve your online presence. We’ll show you how!

Don’t miss this incredible opportunity to dramatically increase the visibility of your organization on the Internet -- and send your sales soaring. Purchase this powerful CD-ROM today!

A Glimpse at What You’ll Learn …

• SEM, PPC, Meta Tags, SERP, Organic Listings, and more: SEO terms explained!
• Crawlers, Robots and Spiders (hint: they’re all the same)
• Effective tips and techniques on how to get ranked higher in organic search
• Keyword use within your site and “anchor” page links
• Tips for adjusting your strategies based on results
• Know the dangers of dynamic links and URL structure
• Content is king – build your Web site to maximize SEO results
• What you need to know about meta tags and title tags
• How to measure results – the right way
• Copywriting do’s and don’ts that will ensure the engines look favorably on your site
• Google, Yahoo, MSN, Ask.Com and More: How search engines vary – and why no one (really no one!) can promise that you’ll achieve a #1 rank all the time
• Working with vendors for SEO – what to look for

About Your Trainer …
Lon Safko

An inventor, entrepreneur, computer systems guru and motivator — Lon Safko may well be one of the most influential trainers that you’ll ever hear. But what will really blow you away is how Ron can put something as potentially complicated as search engine optimization into concrete, easy-to-understand concepts that even “newbies” to search engine marketing can understand – and immediately implement! Even in a one-hour CD-ROM format like this, you’ll learn more about SEO than you ever thought possible.

Lon has launched a range of companies, based on his own innovations including Safko International, Inc., which markets and develops computer-based software and hardware solutions for the physically and mentally challenged, and Paper Models, Inc., which designs and markets three-dimensional paper models used as marketing premiums and educational tools. A multiple winner of Entrepreneur of the Year and Innovator of the Year Awards, Lon is the perfect choice to present on our one-hour CD-ROM on Search Engine Optimization.

Whether he’s helping a group of executives make better use of their Web marketing opportunities … helping staff members enhance their creativity … or sharing his insights into another area of personal or professional growth, Lon Safko delivers a five-star presentation every time.