To be successful in e-marketing, growing your list is not an option. It’s a requirement.
As an e-marketer, you know e-mail is a cost-efficient, media-rich communication tool. And you’re no stranger to the necessity and pressure of growing a sound database. After all, your future success depends on it.

With this increasingly popular and competitive medium, people are growing more reluctant to hand over their addresses. In their minds, they’ve seen it all and they’re not biting. How do you earn their trust? How do you get their participation? How do you grow your database with quality addresses when it seems like no one’s out there? We’ll give you ALL the answers in this interactive CD-ROM.

Get high-performance growth strategies successful marketers are using today!
You’ll learn dozens of cutting-edge strategies guaranteed to help you get maximum return on your e-marketing efforts. You’ll learn proven techniques for reducing opt-outs; what to look for in list prospecting; and online and offline techniques for immediate growth.

Learn from industry expert, Ford Saeks
Best of all, you’ll learn from one of the true legends of interactive marketing, Ford Saeks. Every year, Ford helps hundreds of thousands of marketing professionals, just like you, get the job done with maximum results!

Don’t waste your precious resources on the same old list growth efforts. Purchase this CD-ROM today and immediately fill your “marketing pipeline” with quality e-mail addresses.

What you’ll learn:

• Online and offline techniques for fast growth
• Secrets to appending e-mail addresses to your customer file
• Weeding out invalid or undeliverable e-mail addresses
• How to get your customers to update their preferences so you have their most current information
• How to motivate your customers to refer a friend or colleague
• Using your Web site as a tool for e-mail address growth
• Considerations for using e-mail prospecting lists
• Reduce opt-outs with these relationship-building techniques
• Case studies of how marketers have increased their list sizes – fast!

Your Trainer: Ford Saeks
A nationally known expert on Internet marketing, Ford Saeks is a pioneer in interactive marketing. He is the creator of Internet Profit Kit for Information Marketers and co-author of Marketing Magic and Celebrate Marketing. Thousands of marketers benefit from his “Success Strategies” column that is featured in business and trade journals nationwide.

With more than 20 years of “in the trenches” direct-marketing experience, he is the founder, president, and CEO of Prime Concepts Group, Inc., a marketing services company that helps clients get maximum results from their marketing efforts. Ford brings a wealth of information and solutions to every training session. Some of the clients who have benefited from his vast experience include Comcast Spectacor, Bank of America, John Madden & Associates, and Wichita State University. 

A true marketer and business entrepreneur, Ford packs his training with must-know information, sharing insider tips, best practices, and how-to’s for improving your Web and e-mail marketing results. Don’t miss this rare opportunity to learn directly from a leading expert in Internet marketing strategy – for techniques and tools guaranteed to maximize your results.