Join Barbara Bund for an eye-opening journey, where you’ll learn the secrets for transforming your organization outside-in!

Each year, organizations all across the country focus on their products and services from inside their perspectives rather than exploring their customer’s needs and wants. On this incredible CD, The Outside-In Corporation, Barbara examines the critical need for understanding and incorporating the customer perspective into your business strategy.

Drawing on insights from organizations such as Dell, FedEx, and eBay, Barbara will help you develop a better understanding of who your customers are and what they want. She’ll share her secrets for using your “customer picture” to create a unique value proposition that will put you head and shoulders above the rest.

A nationally recognized innovator, Barbara captures your attention with real-world examples, insight, and action steps you can use for communicating your new strategies to employees and for incorporating new information about customers into your business plan. Barbara’s incredible knowledge and experience are guaranteed to make incorporating the outside-in strategy easy and seamless. This is an incredible and rare opportunity for success-minded organizations. Don’t miss your chance to learn from legendary author Barbara E. Bund. Purchase this CD today.

What You’ll Learn
Barbara will discuss the concepts essential for creating and maintaining a truly customer-focused organization. Among the key points she’ll cover are …

• How to focus – REALLY focus – on customers with an outside-in strategy
• Gaining customer focus even if your customers can be frustrating and even if you don’t know enough about them
• How an outside-in strategy gives you competitive advantage
• What to do if others in your organization don’t share your emphasis on customers
• Using the outside-in discipline to design and implement an outside-in strategy, despite the obstacles
• Creating a firm customer foundation that everyone in your organization understands and uses
• Maintaining and adapting your outside-in strategy over time
• Action items for getting buy-in and contribution from everyone in your organization

Your Trainer: Barbara E. Bund
A nationally recognized author and consultant, Barbara E. Bund is a true success in her own right. She specializes in marketing strategy as a consultant and as a senior lecturer at the Massachusetts Institute of Technology Sloan School of Management.

As a former vice president for the consulting firm Index Systems and professor at Harvard Business School, Barbara understands what it takes to transform your organization from the outside-in. She has been an independent consultant since 1987 and has taught at MIT since 1991. In addition to The Outside-In Corporation, she has published numerous books and articles including her most recognizable, “Build Customer Relationships that Last,” featured in the Harvard Business Review and Winning and Keeping Industrial Customers (Lexington Books).

Her vast knowledge and real-world experience make Barbara a true expert at driving an organization’s success from the customer’s perspective, or from the outside in. She understands how critical outside-in strategies are for creating a truly dynamic, competitive, and successful organization – and she’s ready to share her secrets with you.