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Advanced Presentations by Design
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| Creating Communication that Drives Action |
| Your Price: $50.00 (USD) |
| Book |
| Item No. 96598 |
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This is a book about how to design presentations when facing a difficult presentation challenge, for example, presenting complex data, controversial recommendations, and/or lots of information. It integrates five essential dimensions of presentation rhetoric (storytelling), logic (problem solving), graphics (visual display), politics (influence skills), and metrics (objectives and measurement of success) — in a systematic, comprehensive approach that is solidly based on the latest research drawn from marketing, communications, psychology, and education research. A total of 10 steps take the reader progressively through the five dimensions, covering audience assessment, presentation objectives, story development, chart design, page layout, and success measurement, to develop an effective presentation. |
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