Do financial statements confuse you?
If you’re like many professionals, you’ve never been trained to read financial statements … or you learned about them long ago in college and you don’t recall much of what you learned back then.
It’s not that you want to become an accountant or a financial wizard. You’d just like to build a little know-how so you can feel more confident in financial conversations. Great news: This training was developed especially for YOU!

A fly-by view of the “most important of the most important” principles of reading financial statements
Think of this crash course as a financial flyover — you’ll see the big picture without studying all the details that your organization’s financial managers have to master.
In just 90 minutes, you’ll have a better understanding of “the most important of the most important” aspects of key financial statements.
Don’t miss this valuable opportunity to give your financial know-how a big boost … make plans today to purchase this powerful training!

What you’ll learn:

• Cash basis vs. accrual basis: Understand the difference and why it matters for financial statements
• The balance sheet — what the business owns and what the business owes; it doesn't get much simpler than that!
• The ins and outs of a balance sheet: assets, liabilities, and equity
• What a balance sheet can and can't tell you about a company
• The income statement, the statement of operations, the P&L statement, the statement of activities — they’re all one and the same!
• The primary purpose of an income statement
• Tips for reading between the lines of an income statement

Your Trainer: Edward Knight
Ed Knight’s training goal in this CD-ROM is simple: To make sure after listening, you are confident that you understand the essentials of financial statements. His aim is to empower you with the know-how you need to make on-target financial decisions and give you the skills to “talk numbers” with financial pros and top executives in your organization and others.

Ed’s an expert in making complicated concepts clear … so much so that leading organizations around the globe, including Harley Davidson, Coca-Cola, Firestone, and the Sydney Opera House, to name a few, count on him for results-driven training.

A former senior executive with Hallmark Cards, Ed is no stranger to the high demands you face as a leader. Past participants of Ed’s training agree: If you want financial skills training from someone who “gets” that you’re not a financial manager but still need to have some financial “muscle,” Ed Knight is the No. 1 trainer in the nation to turn to.