Does your Web site just sit there and look nice, or does it work hard for your organization? This information-packed overview takes you step by step through the processes involved in planning, developing and maintaining a highly effective Web site for your company. Whether you want to design a site or revamp an existing one, this program will give your team a “big picture” view of how to make it a success.

Participants will learn the importance of establishing specific objectives for the site, as well as critical content every effective site contains. They’ll get do’s and don’ts for selecting fonts, colors and backgrounds, for making navigation easier for visitors, and for slashing download time. Cross-platform issues, browser hazards and “how-to’s” of getting your money’s worth with Web-site contractors will also be covered.

What’s more, your participants will see dozens of examples of effective business Web sites, as well as those that miss the mark. They’ll also find out how to avoid the most common Web design errors. The return on investment from bringing this program on-site is enormous, because the insight you gain will help you harness the vast business potential awaiting your organization in cyberspace!