The media are filled with stories of businesses that have used the Web to skyrocket their success. Unfortunately, there are far more stories of companies that lose huge amounts of money — even go bankrupt — while trying to cash in on the Web’s business potential. This information-packed program will give an overview on the various ways to use the Internet to give your business a competitive advantage.

Types of Web presences available to businesses will be reviewed, as well as typical costs associated with each. The five accepted electronic models for doing business on the Web will be discussed, including dozens of examples of how other companies are using the Web to grow their success. Participants will also learn tricks of the trade for marketing your organization’s products and services online.

In addition, crucial security issues will be explained, and the latest standards concerning spam, e-mail and privacy will be examined. Participants will leave knowing how to prepare a plan for doing business on the Web that will work within a budget — and meet your organization’s goals.