The Complete Course on Interactive Marketing Featuring Best-Practice
 Tactics and Results-Building Web Techniques

Training Schedule

 

Boston, MA • April 25 & 26
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Orlando, FL • April 27 & 28
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Anaheim, CA • May 16 & 17
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San Francisco, CA • May 18 & 19
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Enrollment Fees & Group Discounts

  • Early Bird Discount - Enroll 30 days or more prior to event:
    $795 per person! SAVE $100!
  • Standard Fee - Enroll less than 30 days prior to the event date:
    $895 person

GROUP DISCOUNTS:
When 3 enroll from your organization, a 4th attends FREE!


CANCELLATION: If you cannot attend, you may send a substitute or receive a credit memo toward a future workshop. If you cancel your registration up to ten business days before the workshop, your registration fee will be refunded less a $10 enrollment charge.

Program Description

Web and e-mail marketing are crucial to your business success in today’s highly competitive environment. But are your Internet marketing efforts really delivering the kind of results you need? Most organizations are only tapping into a fraction of what interactive marketing can do. That’s why this course is so important to you and your organization.

Unleash the enormous potential of Internet marketing
E-mail marketing is a proven cost-effective channel to generate sales, increase customer spending and acquire new customers. Personalized/permission-based e-mail is not only here to stay, it’s become a driving force behind the way companies communicate with prospects and customers. If your organization is slow to integrate e-mail marketing solutions into your ongoing marketing plans, you stand a strong chance of losing your edge to competitors who have embraced e-mail.

Which is why you simply can’t afford to miss Success Strategies for Internet & E-Mail Marketing. An intensive two-day workshop, this highly interactive, comprehensive training is designed to help you effectively use interactive marketing methods to build your business and grow your profits.

Finally! Training packed with lessons from the real-world – NOT useless theories!
This hands-on, practical course is filled with dozens of case studies and real-world examples of how companies large and small have achieved great results on the Web and through e-mail marketing. You’ll discover exactly how to use e-mail to acquire new prospects and generate leads, build loyalty and sell products and services. You’ll learn how to leverage the power of search engine marketing to drive the right traffic to your site. What’s more, you’ll get up-to-the-minute information from an industry expert on the changing legal landscape of e-mail marketing and consumer privacy concerns.

Master the keys to Internet marketing success – in just 2 days
Why risk learning online marketing skills by costly trial and error when you can get up to speed fast on essential techniques and strategies that will make all the difference in your results? The Internet marketing know-how you need to improve your results and increase your ROI is only a 2-day workshop away!

Attend this intensive course and you’ll learn how to …

  • Make sure your e-mail doesn’t look like spam – 5 things you can do.
  • Know the two most important factors in getting your e-mail opened and read.
  • Grow your e-mail list, including one tip guaranteed to double the number of sign-ups you receive!
  • Boost your results simply by mailing on a certain day of the week and time of day.
  • Craft compelling content: Short copy or long copy – when to use which.
  • Effectively measure and interpret your results, including industry benchmarks to determine success.
  • Successfully apply the 7 steps for search engine optimization.
  • Integrate your online and offline marketing efforts with 6 success strategies.
  • Get listed on the first page of leading search engines.
  • Maximize your use of ad banners and affiliate programs.
  • How to boost your e-mail campaign response rates
  • Smart solutions for growing your e-mail database
  • Keys to avoiding looking like spam
  • How to multiply your bottom-lines results with viral marketing
  • Tactics for integrating your online and offline marketing efforts
  • How to make the “hot spots” on your Web site pay big dividends
  • Optimize your site for search engines
  • And much, much more
 

Past Participants Give Rave Reviews For Our Marketing Training

“This was the best marketing training I have ever received in my 20 years of working in the marketing and public relations field.”

Beverly Grinage
Dean of Student
Affairs & Marketing
Ilisagvik College

“Speaker gave great material and ideas for innovative marketing. Made the students feel the drive to do better.”

Paige Langit
Front Desk/Sales
Parkwood Inn

“Outstanding! Very
direct and useful
information.”

Susie Kiger
Manager of Sales
& Marketing
Alaska Railroad

"More than met my expectations! I can put this to use tomorrow and I’m confident that it will get great results."

J. Wood
Marketing Manager

Who'll Be There

  • Marketing managers, executives and business owners
  • Consumer marketers and business-to-business marketers
  • Organizations that currently use e-mail and want to do it more effectively
  • Organizations wanting to get started with e-mail marketing
  • Professionals who want to get up-to-speed quickly

Whether your organization is just beginning to explore Web and e-mail marketing or wants to substantially improve your results from existing programs, this training will deliver the proven techniques and strategies you need to do it effectively – for maximum return on investment.

 

Conference Agenda

I. Essentials of E-Mail and Permission

  • Why e-mail is faster, cheaper and better than other forms of marketing How to get started and where to invest your dollars for a pay-off How to navigate successfully in a sea of spam Building privacy and permission standards to protect your customers and your brand Tips to decide whether to send e-mail yourself or outsource (and some inexpensive solutions) Most common mistakes marketers make and how to avoid them Words and phrases that can damage your ability to get your mail delivered
  • A look at metrics and results across many industries

II. Driving Traffic to Your Web Site: How to Find and Qualify the Right Leads

  • How to launch a prospecting campaign that gives you the best chance for success What to ask on an online registration form to ensure both quality and quantity Case studies and examples of acquisition efforts that worked How to select the right lists for e-mails and newsletters for ad banners Tips for effective copy and design What are the keys to results? Focusing your testing on that which makes the greatest impact Checklist for promotions that inspire interest
  • Learn 5 techniques that will allow your site to show up in search engines

III. How to Grow Your List of E-Mail Addresses

  • Online and offline techniques to employ for fast growth Secrets of appending e-mail addresses to your customer file What to do when a customer’s e-mail address is no longer valid or deliverable How to start the relationship off on the right foot How to get your customers to update their preferences so you get their most current information Motivate your customers to refer a friend or colleague
  • Case studies of how marketers have dramatically increased their lists – quickly!

IV. Building the Relationship: How to Maximize Retention and Sales

  • Developing a strategic plan for success The anatomy of an effective e-mail How to launch an e-mail newsletter Effective integration of e-mails and your Web site Advanced techniques that are surprisingly simple to execute: Triggered messages, personalization, tracking all the way through to a sale The power of developing customer segments When to mail and how often to mail The 4-step process of campaign optimization Case studies and examples of effective communications and promotions
  • How to reactivate customers who have gone dormant

V. E-Mail and the Marketing Mix: Multi-Channel Marketing

  • How to integrate e-mail with direct mail, telemarketing and retail Common pitfalls in developing and implementing a multi-channel plan Using one channel to drive action in another Why multi-channel shoppers are “the holy grail”
  • Case studies and examples of what works

VI. How to Monetize Your Interactive Efforts

  • How to make money by making your list available to third party offers Should you accept banner ads in your newsletter or Web site?
  • How to add content to your site and get paid for doing it

VII. Search Engines, Ad Banners and Affiliate Programs

  • The ins and outs of search engines Tips to optimize your home page and secondary pages to get listed in search engines Does buying keywords on search engines make sense for you? How to get others to link to your site Do ad banners work? The 7 steps to success for search engine marketing
  • How to build an effective affiliate marketing program

Meet Your Trainer
Your trainer will be one of the following experts in this field

Regina "Reggie" Brady
One of the country’s leading authorities on e-mail marketing, she is the author of Cybermarketing: Your Interactive Marketing Consultant and was a contributor to Net Success: 24 Leaders in Web Commerce Show You How to Put the Web to Work for Your Business. As a respected industry leader, she is frequently a spokesperson for the interactive direct marketing industry and has been quoted in The New York Times, Advertising Age, Ad Week, Dow Jones Interactive, Crain’s New York Business, Direct Marketing News, Newsday and many others.

Reggie has more than 20 years of “in the trenches” direct marketing experience and has held executive positions in online marketing at FloNetwork, Inc. (now DoubleClick), Acxiom/Direct Media and CompuServe. On the client side, she’s directed marketing efforts for major corporations such as Columbia House and Hearst Publishing.President of her own e-marketing and direct marketing consulting firm, Reggie Brady Marketing Solutions, Reggie serves on a number of industry boards, including the Association of Interactive Marketing’s Council for Responsible E-Mail and the Direct Marketing Association’s Ethic’s Policy Committee. She is also a frequent featured speaker at national and international conferences on the topic of e-mail and
permission marketing.

Reggie packs her training with “must-know” information, sharing insider tips, best practices and “how to’s” for improving your Web and e-mail marketing results. Don’t miss this rare opportunity to lear n directly from a leading expert in Internet marketing strategy – for techniques and tools guaranteed to maximize your results!

*We reserve the right to substitute a trainer of equal quality.
National Seminars Group is a division of Rockhurst University Continuing Education Center, Inc.
P.O. Box 419107 Kansas City, MO 64141-6107 Phone 1.800.258.7246 Fax 1.913.432.0824


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