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Program Description
Give Us Two Days and Youll Be Creating More Successful Copy the Very Next Day!
All the fancy graphics and eye-catching layouts in the world wont help your marketing pieces without one key ingredient: Powerful copy that makes your reader crave the product or service youre selling or promoting. And while there are a few copywriting strategies that remain timeless (Show
dont tell!), everything else seems to change on a monthly basis. What worked in a campaign six months ago can fall flat today.
Thats why were inviting you to learn how to easily stay on top of your game by attending this invigorating, inspirational and eye-opening workshop, The Copywriters Workshop. Its two days packed with copywriting how tos
cutting-edge attention-grabbing techniques
successful strategies for selling your message
and proven tips for overcoming the most infuriating challenges that copywriters face every day!
Come With Questions Because We Have The Answers!
Copywriters from around the world have benefited from the powerful copy strategies youll learn in this interactive two-day workshop. From accurately targeting your audience
to crafting the best possible hook
to writing lean, error-free copy that sings to your reader, you and your peers will master the hows and whys of creating successful copy.
Plus, youll have the opportunity to practice what youve learned before you head back to the keyboard for your next project. So bring your questions
were positively sure youll find the answers here!
Master Successful Copywriting Techniques In Just Two Days!
The chance for you to immerse yourself in two entertaining and jam-packed days of discussing and dissecting the craft of copywriting with a room full of your peers doesnt come around often. The fact that this will be the most enjoyable two days youll ever experience makes this the one must attend training session of the year for you. Dont put it off register today and start writing better copy than you ever imagined! |
Who’ll Be There …
Anyone who influences the development and creation of stunningly successful copy can — and will — benefit from this stellar seminar, including, but not limited to:
- Copywriters
- Marketing managers
- Ad directors
- Account executives
- Designers/art directors
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- Creative directors
- “Do it all” marketing professionals
- People who suddenly find they’re writing copy as part of their new responsibilities
- And more!
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The chance to learn from one of the industrys brightest and wittiest copywriting minds doesnt come around often! Dont let this unique opportunity pass you by
register today! |
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Your Comprehensive Course Agenda
Writing to Your Audience Every Time
- Effective targeting techniques that zero in on your audience
- Picking out the most compelling benefits of your product
- Identifying what motivates your audience
- How to instantly touch those emotional hot spots that get you in good with the reader
- Proven and practical methods of increasing credibility for prospective customers
Copywriting Commandments That Every Great Writer Needs to Know
- How to pick hot words and phrases that add to your sell not detract from it
- Know your features
sell their benefits and how to always figure this out
- Creating powerful headlines and tag lines that grab attention
- Opening lines that keep your customers reading further
- Tips for breathing life into dry, technical or detailed info
The Short Course on Copywriting Mechanics, Structure and Grammar
- Grammar rules that your 4th grade teacher would be shocked to see you break
but break them anyway
- How to talk one-to-one in a marketing effort that reaches millions of people
- Powerful punctuation: How to use ellipses, bullets, commas for maximum effect
- Using alliteration and repetition properly without coming off cheesy
- Imagery the power of painting a picture with your words
- How to make your benefit bullets short, snappy and full of reasons for your customer to buy
Avoiding and Overcoming Common Copywriting Headaches and Mistakes
- How to combat wordiness and keep the content sharp
- Tips to keep you from falling in love with your creativity (at the expense of the sale)
- Are your promises big enough or too big? Techniques thatll keep your copy from straying over the top
- Walking the tight rope of writing humorous copy
- How to get the ideas flowing when youre stuck
- The Top 10 Copywriting Mistakes that kill your message, blow your sale and drive copy editors nuts
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Writing Copy for Different Media
- Anatomy of a great ad no matter what media you work in: Direct mail, TV, radio, brochures, print ads, Web, press releases, sales letters, faxes or e-mail
- How to grab your customers attention in 5 seconds or less when theyre turbo-surfing the Web
- Tips for moving from one media to another
- The qualities of an effective P.S. that transforms it from something you just tack on to the end of your copy to a powerful deal-closer
- Fundamentals of Web marketing
copy rules for new media
- Copywriting for visual impact
More Techniques Guaranteed to Take Your Copy to the Next Level
- Keys to building customer trust in your copy
- When, where and how to use testimonials
- USP what it is and how to make sure that your special promise is big enough
- Ways to dramatize offerings for greater appeal
- Testing your copy: What, when, how and why you test
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BONUS: Also included in your two-day copywriting workshop, these special features:
- Copywriting CSI Performing an Autopsy on the Effectiveness of Your Copy!
Using real-world case studies, youll learn how to objectively audit the true effectiveness of your copy when your marketing piece fails.
- Forget Carnegie Hall, to Get to Madison Avenue, Ya Gotta Practice, Practice, Practice!
Get hands-on practice transforming your own copy from the merely good to devastatingly GREAT with tons of exercises thatll help you flex your mighty copywriting muscles!
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Workshop hours 9 a.m. to 4 p.m.
Registration opens at 8:30 a.m. on Day 1 |
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Meet Your Trainer, Judith Golden
Stay on top of your game with help from one of the
nation’s leading “copy doctors.”
Full of humor, real-world knowledge, and a keen eye for
perfecting and improving even the most damaged copy, Judith
gets our Top Honor for writing profitable prose!
Companies around the world have turned to Judith Golden to
create, rescue, or resuscitate every kind of writing project
imaginable. From uninspiring Web content ... coma-inducing
books and technical manuals ... to insipid marketing materials and
corporate correspondence, there isn’t any writing Judith can’t
make better. If there’s anyone who appreciates how hard it is to
write consistently compelling copy, it’s Judith.
With thousands of ads bombarding our senses daily, Judith knows
that the responsibility of making your company’s product stand out
from the crowd often rests squarely on the shoulders of creative
copywriters — just like you!
Judith’s reputation as a successful copywriter and “fixer” has
helped her build a client list that includes some of the most cutting-edge
companies in their industries, including American Express,
AT&T, Charles R. Drew University, SONY Electronics Corporation,
TIVO, Hawaii Health Systems Corp, Wolters Kluwer United States and more!
Judith’s professional success and keen insight into what makes
copy successful has turned her into one of the most sought-after
speakers on successful copywriting techniques for thousands of
writers, editors, and marketing pros across North America.
But be warned: When you attend one of Judith’s dynamic
copywriting seminars, you’ll work hard at building your copywriting
skills. Behind Judith’s warm smile and calm demeanor is one of the
hardest working writers that you’ll ever meet. Her love of the craft — your craft — comes through in every workshop she presents.
You’ll leave this workshop with your head jammed full of proven
and practical copywriting strategies, real-world case studies, and
shortcuts for making your writing clearer and the process easier.
In fact, these techniques are so insightful that you’ll probably start
mentally rewriting your current project on the way home — they’re
THAT good! But you can’t get them unless you sign up, so register
today for this amazingly refreshing copywriting seminar!
*In case of emergency, we will substitute a trainer of equal quality. |
REGISTER NOW
To register, click on the location of your choice
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Workshop Dates & Locations
To register – click on the location of your choice
Columbus, OH
Sep. 14 - Sep. 15, 2010
Concourse Hotel Chicago, IL
Sep. 16 - Sep. 17, 2010
Palmer House Hilton Anaheim, CA
Oct. 18 - Oct. 19, 2010
Red Lion Hotel Seattle, WA
Oct. 20 - Oct. 21, 2010
Red Lion Hotel On 5th Avenue Washington, DC
Oct. 26 - Oct. 27, 2010
Holiday Inn Georgetown Dallas, TX
Oct. 28 - Oct. 29, 2010
Doubletree Dallas Galleria Boston, MA
Nov. 15 - Nov. 16, 2010
Back Bay Hilton Philadelphia, PA
Nov. 17 - Nov. 18, 2010
Holiday Inn Historic District Bloomington, MN
Nov. 30 - Dec. 1, 2010
Embassy Suites Phoenix, AZ
Dec. 2 - Dec. 3, 2010
Pointe Hilton At Squaw Peak |
“This is the best class I have ever been to!”
– P. Allen, Director of Marketing
“By far the most useable knowledge I’ve ever
gained from a seminar ...”
– D. Achison, Senior Copywriter
“... a lot of tangible info and tips ... one of the best course I’ve ever attended”
– V. Gomez, VP
“Most practical, results-boosting training on copywriting EVER!”
– R. Melton, VP Marketing
Hotel Accomodations: To arrange overnight accommodations (not included in the workshop price), please contact your hotel directly
Columbus, OH
Concourse Hotel
4300 Int'l Gateway
Columbus, OH 43219
Hotel Phone: (614) 237-2515
Chicago, IL
Palmer House Hilton
17 E Monroe
Chicago, IL 60603
Hotel Phone: (312) 726-7500
Anaheim, CA
Red Lion Hotel
1850 South Harbor Blvd
Anaheim, CA 92802
Hotel Phone: (714) 750-2801
Seattle, WA
Red Lion Hotel On 5th Avenue
1415 Fifth Avenue
Seattle, WA 98101
Hotel Phone: (206) 971-8050
Washington, DC
Holiday Inn Georgetown
2101 Wisconsin Ave. Nw
Washington, DC 20007
Hotel Phone: (202) 338-4600
Dallas, TX
Doubletree Dallas Galleria
4099 Valley View Lane
Dallas, TX 75244
Hotel Phone: (972) 385-9000
Boston, MA
Back Bay Hilton
40 Dalton Street
Boston, MA 02115
Hotel Phone: (617) 236-1100
Philadelphia, PA
Holiday Inn Historic District
400 Arch Street
Philadelphia, PA 19106
Hotel Phone: (215) 923-8660
Bloomington, MN
Embassy Suites
7901 34th Avenue South
Bloomington, MN 55425
Hotel Phone: (952) 854-1000
Phoenix, AZ
Pointe Hilton At Squaw Peak
7677 North 16th Street
Phoenix, AZ 85020
Hotel Phone: (602) 997-2626
Enrollment Fees:
Standard Fee: $899
Early Bird: Save $100 – Pay only $799 if you register more than 30 days prior to the event date!
Group Discount:
When 3 enroll from your organization, a 4th attends FREE!*
* Group discount offer cannot be combined with other discount offers.
Cancellation:
If you cannot attend, you may send a substitute or receive a credit
memo toward a future workshop. If you cancel your registration up to ten business days
before the workshop, your registration fee will be refunded less a $10 enrollment charge.
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